Starter
For growers who need crop plans, beds, tasks, products, finance, reports, and exports before adding marketing tools.
Best for: New farms, small seasonal growers, and teams replacing spreadsheets.
Starter covers the farm planner: crops, beds, successions, products, tasks, finance, reports, and exports. Grower adds Growth Studio. AI Plus adds more Flora capacity for farms using AI often.
Starter
$15
Planner
Grower
$19
Planner + marketing
Grower + AI Plus
$38
More Flora capacity
Public crop profiles
23
Plant Library
Linked varieties
615
Growing and design context
Every plan starts with the same serious farm planner. Upgrade only when you need campaign workspaces or more Flora capacity.
For growers who need crop plans, beds, tasks, products, finance, reports, and exports before adding marketing tools.
Best for: New farms, small seasonal growers, and teams replacing spreadsheets.
For farms that want the full planner plus Growth Studio for buyer research, customer profiles, brand voice, and campaign drafts.
Best for: Market farms, farmer-florists, subscription farms, and growers selling regularly.
For farms that want more Flora capacity for repeated planning questions, campaign work, recommendations, and content drafts.
Best for: Farms running regular promotions, refining campaigns, or using Flora several times a week.
Starter includes the core planner. Grower adds Growth Studio for marketing workflows. AI Plus increases Flora capacity for heavier AI use.
| Feature | Starter | Grower | Grower + AI Plus |
|---|---|---|---|
| Farm setup, dashboard, and planning depth | Included | Included | Included |
| Plant Library, varieties, and My Plants | Included | Included | Included |
| Season Plan, successions, seed schedule | Included | Included | Included |
| Beds, yields, bed history, and plant counts | Included | Included | Included |
| Tasks, calendar context, actuals, carryover | Included | Included | Included |
| Bouquet, product, florist, subscription, and event planning | Included | Included | Included |
| Finance, sales, expenses, cashflow, profit, reports, exports | Included | Included | Included |
| Flora guided help | Basic | Light allowance | Higher allowance |
| Growth Studio | Not included | Included | Included |
| Facebook and Instagram organic draft workflows | Not included | Included | Included |
| AI credit top-ups | Requires Grower | Available | Available |
You want crop planning, beds, successions, tasks, products, finance, actuals, reports, and exports without Growth Studio yet.
You want the planning system plus Growth Studio for buyer research, brand voice, campaign planning, and organic Facebook or Instagram drafts.
You use Flora and Growth Studio several times a week and want more room for planning questions, campaign drafts, recommendations, and content work.
Grower includes a monthly Flora allowance for occasional planning and marketing help. AI Plus gives farms more room for repeated questions, campaign drafts, recommendations, and content work. One-time top-ups are available for unusually busy months.
$12 one-time
A small top-up for a Grower account that needs extra Flora reasoning in a busy month.
$30 one-time
Better for heavier Growth Studio sessions, deeper planning questions, or campaign bursts.
Easy to track
You can see when AI credits are being used and decide whether a top-up makes sense for that month.
Clear answers about plans, AI credits, Growth Studio, and what is included.
Choose Starter if you need crop planning, beds, products, finance, tasks, reports, and exports. Choose Grower if you also want Growth Studio for customer research, brand voice, and campaign drafts.
No. AI Plus is an add-on to Grower. Grower is $19/month, AI Plus adds $19/month, so Grower + AI Plus is $38/month.
No. Grower includes a monthly Flora allowance, AI Plus increases it, and one-time top-ups are available when you need extra help in a busy month.
Yes. Starter includes crops, beds, successions, seed schedules, tasks, products, actuals, finance, reports, and exports.
Yes. The product tools support bouquets, florist bunches, subscriptions, DIY buckets, wedding pieces, events, recipes, stem counts, and pricing context.
Use Starter for farm planning, Grower for planning plus Growth Studio, and AI Plus when Flora becomes part of your regular workflow.